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from a steady and enjoyable full time position in publicity at Channel Nike Air Vapormax Black Flyknit
Emma biggest thrill so far was when the candles were thrown into the national spotlight when they were featured in Kyal and Kara apartment on The Block.
The savvy 24 year old businesswoman laughs as she admits she needs to get a fresh photo up on the social media site in time for the weekend to promote her lifestyle venture Grace and James Candle Co.
publicity for Neighbours among other programs.
While content with the successful pace her candles are travelling at, Emma is determined to keep testing the waters and trying new things.
period of time, says Emma, who handled
Even though it is only Emma at the helm of Grace and James, she always uses when she describes her product.
feel like it a collaboration because the artists have put so much heart into the designs, she says.
Since the line was launched last October, more than 40 stores have jumped on board to stock the candles, including local shops Argentina, S R Boutique and the Torquay Pharmacy.
She will be one of the featured designers at The Finders Keepers market in July, is expanding her business to include personalised candle packages for weddings and is working on some new products.
can gain traction so quickly these days with social media, and I so lucky that I have a visual product that people want to share photos of, Emma says as she clears away a pile of magazines.
really sets the tone to have the fire and a candle burning it warms you up inside.
It took almost that long to concoct the perfect scents.
have to make sure the flavours are balanced out to complement each other.
in gorgeous packaging designed by six different artists Emma has collaborated with including Laura Blythman, Hunting for George and Rhys Uhlich from Tevita.
It is a particularly nice touch for them to be stocked in Torquay the place Emma called home during her three years studying public relations and journalism at Deakin Waurn Ponds campus.
The online presence is a smart move that has launched the Deakin University graduate line of six sweetly scented candles into the spotlight.
10 to a new solo business wasn one Emma did lightly.
so lovely that they supportive, especially in a place that feels like home, she says, smiling.
Each candle is dressed Nike Air Vapormax Colours
always wanted to start my own business it was part of my melting pot of wanting to do so many things at once. I had to give it a go. one to rush, Emma started brainstorming and researching the candle market about a year before she left.
dad is obsessed with candles and I guess that filtered down to me, Emma says.
would be so disgusting and I add a touch of vanilla or coconut and it would smooth out and be great. Emma, a house isn a home until a candle is burning.
Her love for candles began to blossom when she was a Gold Nike Vapormax little girl, when there was always an open fire and the sweet smell of a scented candle in her family home.
The line named Grace after her brother Jason nickname and James after her brother Peter middle name are hand poured in Melbourne, using natural and local ingredients.
felt like I had achieved so much in a short
bright business venture with Grace and James Candle Co
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learnt there quite an art to perfecting the scent of a candle, she says.
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